When MLM’s grow
by Doug Wead on December 8, 2009
in Network Marketing
There are two times when MLM or networking businesses explode. When the economy is bad and when the economy is good.
When the economy is good people watch the story unfold on television and feel like they are being left behind. Everyone else is making money but them. They feel like they are standing still. Networking offers a quick chance to get into the economic bloodstream. It doesn’t take time and capital. In one moment you are in.
When the economy is bad people watch the horror stories and worry. Maybe I should diversify. What if I lose my job? Networking gives them a chance to do more than fear and worry. They can put that energy to work.
Maybe that’s why we are experiencing a boom now.
See: When networking explodes.
MLMs grow mainly when their leaders systematically over hype their potential. Ever notice how so many MLM “leaders” have a trail of MLM companies in their background? The untold story is they also leave a wake of human wreckage as well. Funny, they never seem to have any problems sleeping at night. There must be something in the human psyche that allows purportedly “religious” people from feeling any sense of guilt or remorse when they have pocketed the earnings of people who chose to believe in them – and laugh all the way to the bank.
Doug, you are absolutely right MLMs thriving in a bad economy. I saw it clearly in 1991 and right now MLMs are exploding. I get calls and emails from friends coming out of the woodwork with opportunities. I get 4 times the calls that I got last year.
People feel backed into a corner, so they are willing to try something new and MLMs usually have low startup and operating expenses with unlimited up potential.
I’ve never even thought about your second point, that MLMs thrive in a good economy. If we ever have a good economy again, I’ll be more observant.
You are right once again Mr.Wead! After listening to your teachings for over 14 years your track record is right on. Now is the time to build!